LeBron James

Not many players have been able to come in the league with a shoe from Nike ready and waiting for them. With the Nike Zoom Generation, Nike used all the technology they had at hand to deliver the ultimate shoe for the "chosen one." Mainly inspired by the Hummer H2 LeBron's mom got him in high school, the Zoom Generation represented the physical phenomenon that was LeBron perfectly. With unique features such as the molded mesh in the heel and midfoot to the large air ducts in the midfoot area for ventilation and weight reduction, the Zoom Generation also provided amazing cushioning. To help compliment Lebron's freakish athleticism, Nike also equipped the shoe with an external heel counter and composite plate.